In the past, the general rule of thumb was to keep meta descriptions under 165 characters. In the same breath, it describes what this page is about. Why it works: Emotion sells, and Taco Bell nails all the feels in its meta description. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. The last thing anyone wants to do is to have to click the 'Back' button because what they clicked on didn't match what they expected or wanted -- and you don't want it, either, if you care about your website's bounce rates. And again -- I'm saying it again because it's important to reiterate this point -- stuffing keywords into your meta descriptions won't do you any good. Ignore Character Count… To a Point. Writing effective meta descriptions is neither difficult nor particularly time-consuming, and making the effort to create them will pay off exponentially for your site’s search engine presence. Make sure what’s described is what the searcher will get. Keep in mind that meta descriptions might be truncated when displayed in search, so use the first 120 character to communicate your most important message. Writing SEO-friendly meta descriptions is a fairly easy task, and as long as you have a basic writing knowledge, you can easily optimize the description for each web page. To come up with descriptions that instantly capture your user’s attention, you can give these best practices a try. Be specific of what you are offering: While writing meta description, be specific about the content of … You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. Why it works: reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch. In fact, Google’s public liaison of search, Danny Sullivan, advised. An important differentiator in a crowded marketplace. If you do that, the snippet editor will open. Be unique and interesting. 1. Google has long held that meta descriptions do not impact search engine rankings. To help you get your creative juices flowing, here are some meta description examples for your inspiration. You may unsubscribe from these communications at any time. And an important search engine optimization best practice. Plus, it includes a simple call-to-action, using visitors to click through for offers and even order food now. Find answers, share tips, and get help from other WordPress experts. These descriptions need to focus on providing clear and concise copy about your webpage, so avoid overusing terms simply because you think it's what your audience will want to see. XAMPP lets you run a website from your very own computer. brief snippet you see underneath a site’s title in Google’s organic search results A meta description is a short summary of a web page found in Google search results. So you want to create a WordPress blog… Congratulations! We provided some careful and thoughtful advice about all this, when we were asked in December. There were 89,383 display snippets across that data set on the morning of May 15. 2. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. Hello, high CTR! Here’s exactly how to write SEO-friendly meta descriptions. That is, it'll cut off a meta description after a certain width. Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age. Tell the searcher what they can expect by clicking on your link. That's not helpful. So it’s no surprise many started freaking out in May 2018 when Google unexpectedly dropped the length back to 160 characters. You don’t need to read between the lines to understand that Google wants people to focus on improving the quality of their content instead of tweaking meta description examples to lure visitors to their sites. Why it works: For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. Quick, this is your lightning-round knowledge boost: Target Length. That's not very useful, for a couple of reasons. Why it works: Straightforward, descriptive, and no-nonsense, Semplice’s meta description tells you exactly what you’ll get when you click through. Marketing automation software. Google May Not Use Your Title Tags & Meta Descriptions. Adding a meta description can be as easy as filling out a box or inserting a line of code. What Google really wants is for you to spend more time coming up with clever, quality content. The emojis as a nice touch and are eye-catching in search results. A meta description is an HTML attribute that provides a concise summary of the webpage. Please bear with me! You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions (especially taking into account Google’s changing policies). It's your short sales pitch for your website. Generally, a meta description should be under 155 characters. How To Write Perfect Meta Descriptions Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate. WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! Meta descriptions should always fall … If your meta description deceives the reader with content not relevant to what they should expect, be prepared for the searcher to hit that 'Back' button again. To help remove that confusion, I’m going to dig into what makes a great meta description and share 15 killer meta description examples. Or… Google might just use your existing meta description. For example – As an award-winning SEO agency, our specialist team work with global … Now for a less optimal example: Like on your own sites, it's also important to us to keep testing, improving, trying out new things to see what works best for users on our pages. Really, what sells you… Write a unique one for every page. However, Google actually doesn't measure by characters -- it measures by pixels. Writing the perfect meta description is key! Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers. 1. While I've laid out plenty of things you should do when developing and implementing meta descriptions, there are also some no-nos regarding meta descriptions you need to remember. When it comes to SEO writing, write for people first. Use action-oriented language: Your meta description is the invitation to the page. You can double-check the length of your meta description and title tags with this handy tool from SEOmofo. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b3403850-3f6f-4f21-b924-137f2b46deeb', {}); Originally published Feb 12, 2014 2:00:00 PM, updated January 18 2018, How to Write an Effective Meta Description (Yes, They Still Matter), For more videos about search engine optimization check out our. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. You’ll see input … Write like a true salesperson. @Ramesh__Ranjan. Why it works: It’s hard not to crack a smile when you read Frito-Lay’s description. The Ultimate Guide to On-Page SEO in 2020, How to Optimize Your URLs for Search [Quick Tip]. They’ve put all this time into the content and crafting headlines yet let search engines pick up autogenerated meta descriptions or slap something together for the sake of routine. Follow these tips to write description meta tags for your web pages. Make sure your descriptions match your content – don’t trick the user into clicking your link. While search engines do not use meta descriptions as a ranking factor, they do use the presence of lots of duplicates as an indicator of potential spam. SEO best practices Write compelling ad copy. From the start, meta descriptions have been an essential part of a search engine results page and that isn’t likely to change. Writing a good meta description for a blog helps in increasing your blog visibility and most importantly traffic. Why it works: With the end of the financial year fast approaching in Australia, Hunting for George has done the smart thing and updated its meta description accordingly. And once you ... ThemeIsle content is free. So, how can you produce meta descriptions that'll entice searchers to click? Don’t get too attached to your meta description, though. 8 Tips for Writing the Best Meta Descriptions. Repeating your keyword 9 times will get you penalized. One such area is the meta description. 4. The image below shows you the basic anatomy of a search result, including where the meta description fits in. This meta description is concise, yet expresses its value to the reader — namely that it will help the reader to write compelling meta descriptions to increase their CTR. And agree with @rustybrick — don't go expanding your meta description tags. It makes clicking your blog post, product or web page the only practical action. if your description is 161 characters, don’t waste time trimming it. You'll see them in a page's code as