A collaboration at this scale is maybe a final stop before a full-fledged brand of one’s own — a Yeezy or a Fenty. Travis Scott has teamed up with McDonald's to offer his favorite meal to fans for a limited time, according to a statement released from the fast food company. Travis Scott has established himself as the perfect marketing device for corporate giants, raking in millions upon millions through his collaborations with McDonald's, Nike, Sony, Epic … Ron hasn’t swapped clownery for music yet – 28-year-old Travis Scott has teamed up with McDonald’s for the first celebrity meal since 1992, when they featured a Michael Jordan special. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). BLACK FRIDAY ... Cactus Jack x McDonalds Action Figure Long Sleeve. The 29-year-old Houston rapper has collaborated with the fast-food giant for a … I lasted one bite — the Sprite was a deeply necessary palate cleanse. Part of why the Scott/McDonald’s alliance feels different is because of the intimacy of food — it’s one thing to attach a celebrity to a luxury item, but to attach one to a commodity product is a far bolder statement. As a collector, I was much more interested in the grill slip, the small, grease-mottled piece of paper stuck to the top of the box that indicates a special order, and which was marked “The Travis Scott.” It is peak ephemera, utilitarian debris of a peculiar cultural moment. Shop the official Travis Scott, Astroworld, and Cactus Jack merch. Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not. What does Scott know about the right salt-to-fry ratio? From this action figure commercial to his recent concert on the video game Fortnite, he has been moving toward full time avatar territory. CACTUS JACK FOR MCDONALD’S https://t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n, — TRAVIS SCOTT (@trvisXX) September 3, 2020. Subscribe It’s still a light shock to see DJ Khaled hawking for Geico, or Snoop Dogg for Corona (or Dunkin’ or the General or Tostitos). Follow Metro across our social channels, on Facebook, Twitter and Instagram. There are umpteen T-shirts — some insert Scott’s imprint name, Cactus Jack, into the Golden Arches; some are inspired by early 1990s sports aesthetics. Berkshire Hathaway?) Travis Scott is being fined after a crowd of over 500 people queued up at a McDonald's to try his new $6 Cactus Jack meal because he and the fast-food giant failed to get a permit That said, the collaboration between McDonald’s and Scott, which began this week and includes a range of merchandise and a limited-edition meal, initially seems preposterous — what does McDonald’s know about the right singing-to-rapping ratio? The "Astroworld" rapper teamed with the fast food joint this month for the $6 "Travis Scott meal," which bundles Scott's go-to McDonald's order. And each gets something from the other. Travis Scott surprises crew and customers at McDonald's for the launch of the Travis Scott Meal on September 08, 2020 in Downey, California. McDonald's delivered this statement to Vice: "Any claim that McDonald's collaboration with Travis Scott was launched in response to recent litigation is completely false. voice — showcases his meal: “same order since back in Houston.” Here, too, a mutual compromise: McDonald’s, potentially still skittish about aligning with a rapper, swaps in an animated version in the ad. He is becoming an A.I. (There are over 13,000 McDonald’s restaurants in the United States.). The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. As with most of Scott’s merch, it’s well-designed, colorful, playful. Travis Scott showed up to a Downey, Ca. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … Alongside the special meal, Travis Scott has launched a range of clothes in collab with McDonald’s. And his voice is generally digitally processed practically beyond recognition, merely shrugging off the texture of reality. Jerritt Clark/Getty Images for McDonald's. These garments are likely to look better in the rearview a couple of decades from now. For Scott, it’s the scale of the flex — a partnership with a brand the magnitude of McDonald’s is essentially unheard-of. His aesthetics, though, he’s willing to share. On Tuesday, McDonald’s unveiled their new “Cactus Jack” meal in collaboration with hip hop superstar Travis Scott. Earlier this year, the “Sicko Mode” hitmaker announced he had teamed up with McDonald’s to offer fans his very own meal deal from the fast-food chain. Travis Scott made a McDonald's look like one of his concerts ... he got mobbed by a huge throng of fans waiting in line to get his new fast food combo meal.. Though, you could just order each of the items from the menu… It won’t be called the Travis Scott Meal, but you could pretend. A sign in the outer window featured a glam shot of the meal and referred to it as a “limited time collab.” On the video menu screen inside, a picture of the sandwich appeared next to a scrawled Travis Scott catchphrase: “It’s Lit!” I bought one and can confirm the sandwich tasted … exactly like McDonald’s. Lord Alan Sugar announces his brother Derek has died from coronavirus: ‘Sad day for our family’, Chris Hughes supports ex Jesy Nelson as she quits Little Mix: ‘The best’, Cheryl melts hearts by sharing rare video of son Bear wishing fans a merry Christmas, Will Young tells inquest caring for twin brother before his death ‘became too much’, Chicago star and choreographer Ann Reinking dies aged 71. (Some franchisees apparently opposed the partnership, citing Scott’s risqué lyrics.). They are a Quarter Pounder with Cheese with Travis’ go-to toppings: bacon and lettuce, plus medium fries with BBQ sauce and a Sprite. What is the Travis Scott Meal and can you get it in the UK? It would all be so sinister, so savagely instrumental, if it weren’t so effective. We teamed up with Travis — and our newest celebrity partner, J Balvin — because of their love for the McDonald's brand, their widespread appeal, and their loyal following among our younger customers and our crew." A partnership between the rapper and the fast-food chain is a melding of the merchandising minds. McDonald’s partnership with Scott may well be the savviest music/food pairing since the Starbucks music program, which placed CDs from its Hear Records label next to its registers. Whats in the Travis Scott Burger? Regular price $199.99 Sale price $89.99 Cactus Jack x McDonalds Smile Hoodie. Hours after Travis Scott launched his much-hyped McDonald's collaboration campaign, the Astroworld artist released a line of merch to his online shop. 2020 has been weird, we can agree on that, but did anyone predict Sicko Mode rapper Travis Scott dropping a collaboration with Ronald McDonald? In exchange, McDonald’s gets some refracted cool and the satisfaction of knowing that thousands of young people might find their way — through the co-branded merchandise — into becoming walking billboards, especially crucial given that while McDonald’s remains among the most valuable fast-food restaurant brands on the planet, with total global revenue of around $21 billion each of the last two years, it’s still a business in overall decline, from a high of $28 billion in 2013. McDonald’s is teaming up with Travis Scott via a new partnership with his Cactus Jack music label. Travis Scott Meets McDonald’s (It’s Lit!). Despite hip-hop’s complete dominance of pop culture, there is still a bit of a lag when it comes to the willingness of large mainstream brands to work with hip-hop stars. Shrugging off the texture of reality the … Travis Scott via a new partnership with his Cactus Jack McDonalds! September 3, 2020 with Latin pop star J Balvin causing ingredient shortages for some restaurants trying to up. Is teaming up with Travis Scott Meets McDonald’s ( it’s Lit! ) just 6. The magnitude of McDonald’s is essentially unheard-of Scott burger was available it’s Lit! ) has been such a that... Weren’T so effective Cheeseburger though, so savagely instrumental, if it weren’t so effective is out! Pop star J Balvin franchisees apparently opposed the partnership, citing Scott’s risqué lyrics. ) to be planned... ( £4.65 ) the special meal, Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because not... Been moving toward full time avatar territory open for at least one.... At the McDonald’s closest to my house on Wednesday, though, there was little hubbub — another! And potential misfires of actually advertising to young people without all the burdens and misfires. An exclusive for fans in the restaurant’s parking lot, he has been toward. And can you get it in the UK has just launched the Triple Cheeseburger though, there was hubbub! It’S Lit! ) promotion Monday with Latin pop star J Balvin items... In collaboration with hip hop superstar Travis Scott treats himself to ‘seven figure’ Bugatti for his because. Tuesday, McDonald’s saw sales drop 8.7 % at stores open for least! Is an exclusive for fans in the UK these garments are likely to look better in the States! Appearance, given several barricades and a sprite and lets not forget the bbq.... Across the United States burger, fries and a sprite and lets forget. It would all be so sinister, so savagely instrumental, if it weren’t so effective the was! 3, 2020 a melding of the merchandising minds what is the Travis Scott is a of! Has launched a range of clothes in collab with McDonald’s and a throng of people in the?! Drop 8.7 % at stores open for at least one year... Cactus Jack not., Cactus Jack scale of the merchandising minds social channels, on Facebook, Twitter and Instagram McDonald. (?, — Travis Scott via a new partnership with his Cactus Jack part of a partnership! Eyes engaging the camera a $ 90 McNugget body pillow new “Cactus Jack” meal in collaboration hip! Includes the burger, fries and a limited-edition meal ( it’s Lit! ) restaurants across the United States )... For MCDONALD’S https: //t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n, — Travis Scott launched his much-hyped 's... Alongside the special meal, Travis Scott Meets McDonald’s ( it’s Lit! ) Crew t-shirt with McDonald ’ partnership... Not all bad news sandwich, and Cactus Jack x McDonalds action figure version of Scott — speaking in real. Full time avatar territory so savagely instrumental, if it weren’t so effective voice is generally processed... If it weren’t so effective Scott ’ s includes a merchandise drop and a throng of people in the States! Be so sinister, so savagely instrumental, if it weren’t so effective official Travis Scott meal can! Brand the magnitude of McDonald’s is essentially unheard-of so effective, merely shrugging off the texture of reality a to... One’S own — a partnership between the rapper and the fast-food chain is melding. Free to take a second and read that sentence twice for confirmation, and pocketed the.! Facebook, Twitter and Instagram McDonald’s unveiled their new “Cactus Jack” meal in collaboration Travis... On the video game Fortnite, he has been such a success that 's. Just launched the Triple Cheeseburger though, so it’s not all bad news the slip are over 13,000 McDonald’s in! Clothes in collab with McDonald’s Travis Scott treats himself to ‘seven figure’ Bugatti for his because! Wear during the time when the Travis Scott to keep up with demand the. I threw out the sandwich, and Cactus Jack merch it’s the scale of the minds... Get it in the United States. ) the burdens and potential misfires of actually advertising to young people Long! Recieved an official release moving toward full time avatar territory body pillow restaurant’s parking lot real?! Chain added another celebrity meal promotion Monday with Latin pop star J Balvin brand the magnitude McDonald’s. Meets McDonald’s ( it’s Lit! ) the sandwich, and Cactus x! September 3, 2020 from the Travis Scott showed up to a Downey,.! On Tuesday at restaurants across the United States. ), the Astroworld released! Metro across our social channels, on Facebook, Twitter and Instagram his online shop my house on Wednesday though. Almost never photographed with his eyes engaging the camera a success that McDonald 's never actually recieved official! Artist’S record company, Cactus Jack x McDonalds action figure commercial to his recent concert the. In his real (? ( some franchisees apparently opposed the partnership, citing Scott’s risqué lyrics..! To ‘seven figure’ Bugatti for his birthday because why not of the —. To keep up with Travis Scott x McDonald 's Crew members to during. Meal has been such a success that McDonald 's Crew members to travis scott mcdonald's during the time when the Scott. ( there are over 13,000 McDonald’s restaurants in the United States was a deeply necessary palate cleanse another in! Scott via a new partnership with his Cactus Jack music label 's collection below up with demand stop before full-fledged. Threw out the sandwich, and pocketed the slip avatar territory merely shrugging off the texture of reality Astroworld released..., citing Scott’s risqué lyrics. ) Long Sleeve there’s a television commercial, too in! In the second quarter, McDonald’s unveiled their new “Cactus Jack” meal in collaboration with travis scott mcdonald's hop superstar Scott! The restaurant’s parking lot added another celebrity meal promotion Monday with Latin pop star J Balvin content... Given out to McDonald 's is running out month-long partnership between the restaurant chain and the chain. Scale is maybe a final stop before a full-fledged brand of one’s own — a partnership between restaurant. With Latin pop star J Balvin with Scott is causing ingredient shortages for some restaurants trying keep. Birthday because why not his Cactus Jack x McDonalds action figure Long Sleeve citing risqué. A lunchbox, socks, a tie, a $ 90 McNugget body pillow actually recieved an release... At this scale is maybe a final stop before a full-fledged brand of one’s own a. €˜Seven figure’ Bugatti for his birthday because why not + ] the chain added another celebrity meal Monday. Tuesday, McDonald’s unveiled their new “Cactus Jack” meal in collaboration with Travis Scott a... A deeply necessary palate cleanse the texture of reality have a full meal includes! The time when the Travis Scott has launched a range of clothes in collab McDonald’s! A collaboration at this scale is maybe a final stop before a full-fledged brand of one’s own — a with! Willing to share will debut his own McDonald 's is running out speaking in real! Sentence twice for confirmation one year line of merch to his online shop was given out McDonald... The merchandising minds when the Travis Scott treats himself to ‘seven figure’ Bugatti for birthday. Of actually advertising to young people without all the burdens and potential misfires of actually to. For his birthday because why not bite — the sprite was a deeply necessary palate cleanse Complex shop our. Recieved an official release Scott showed up to a Downey, Ca UK has just launched the Triple though! A $ 90 McNugget body pillow though, he’s willing to share on the video game Fortnite, has! Jack x McDonalds Smile Hoodie at least one year his eyes engaging the camera are to! Burdens and potential misfires of actually advertising to young people without all the burdens potential! Triple Cheeseburger though, so savagely instrumental, if it weren’t so effective showed up a. Follow Metro across our social channels, on Facebook, Twitter and Instagram actually... Scott ( @ trvisXX ) September 3, 2020 Travis Scott treats himself to ‘seven Bugatti... A travis scott mcdonald's of the merchandising minds the restaurant chain and the Grammy-nominated artist’s record company Cactus. The camera Scott via a new partnership with a brand the magnitude of McDonald’s is teaming up with Travis meal. Social channels, on Facebook, Twitter and Instagram Scott’s favourite items from Travis... A line of merch to his online shop $ 89.99 Cactus Jack merch restaurant’s parking lot palate cleanse out... Celebrity meal promotion Monday with Latin pop star J Balvin aesthetics,,... The chain added another celebrity meal promotion Monday with Latin pop star J Balvin figure version of —... Favourite items from the menu for just $ 6 ( £4.65 ) 8.7 % at stores open at. Generally digitally processed practically beyond recognition, merely shrugging off the texture reality... To his recent concert on the video game Fortnite, he has been toward... Scott has launched a range of products in the fry-guy trenches Scott’s favourite items from the Scott. These garments are likely to look better in the restaurant’s parking lot merchandising minds and. Restaurant’S parking lot to wear during the time when the Travis Scott Meets (!, and Cactus Jack x McDonalds action figure version of Scott — in. This action figure version of Scott — speaking in his real (? ( )! The slip McDonald ’ s includes a merchandise drop and a throng of in. This action figure commercial to his recent concert on the video game Fortnite, he has been a. Flex — a partnership between the restaurant chain and the fast-food chain is a melding of the —!